“Sharon and her team optimized an online release for me on the launch of my new website. The results were incredible. The release appeared in the news search engines within 24 hours; I got new business; more than 300 people accessed my site – and the release got picked up by a prestigious industry publication. And that was just the first day. By week’s end, my press release was still number one on Google and Yahoo News and more than 86,000 people had read it.

Optimized press releases are a powerful tool to make a company’s message – and money – count.”

Margo Mateas
“The Media Relations Maven”
Bulldog Reporter Seminars
Public Relations Training
Company
San Jose, CA
www.mediarelations
maven.com

Optimized press releases are a relatively little-known development in the world of search engine exposure. Within 24 hours, a well-optimized, properly distributed online press release will climb to the first page of Google News and Yahoo! News. More than 27 million people use these news portals every month. By employing the strategic use of relevant keywords, an online press releases can live on the first page of Google, Yahoo! and other search engines for up to six months, often longer.
1.
 An online press release makes Top Ten Placement – In less than 24 hours, an online press release, or optimized press release, will reach top ten placement in Google and Yahoo! On a monthly basis, more than 27 million people visit these and other Internet news portals.
2.
 50,000 – 100,000 “reads” the first week – A well-optimized online press release – properly distributed – typically generates 50,000-100,000 actual reads the first week it goes online.
3.
 Six months on Google – An online press release grips the road. They are not a 10-second sound bite or a newspaper with the life of one day. An online press release remains on news portals for up to 30 days – and others live in top placement on Google’s regular search engine for up to six months.
4.
 Direct to the target audience – An online press release goes directly to the target audience. End users obtain information without the filter of traditional print and electronic media. In 2004, consumers and B2B prospects – not journalists – read more than 98% of Internet press releases.
5.
 Builds website page and rank – Online press releases build a website’s page rank and relevance. Search engine ranking improves since these optimized press releases link back to a company’s website due to relevant keywords strategically embedded within the copy.
6.
 Get results in less than a week – In less than a week, an online press release strategically optimized with keyword-rich copy will show up in traditional “natural” Google and Yahoo! web results – and remain there for six months or more.
7.
 No website needed – Companies with no budget for a website can still get top search engine placement with an optimized online press release. No website is required.
8.
 Provides new and relevant content – Online press releases provide new and relevant content when posted to a company’s website. As they say, “content is king on the Internet.”
9.
 Makes small companies look big – Even a sole proprietorship can look like big business by using well- written, properly optimized press releases. Why? Because most people associate press releases with larger, more established companies.
10.
Internet audience is bigger than CNN – Google and Yahoo! News have the largest Internet audience in the world, even bigger than CNN.
Awards
 2006 Awards – Bayou City Public Relations for media placement and writing
• Lone Star Award – Houston Press Club
• Excalibur Award – Public Relations Society of America

2005 Awards – Bayou City Public Relations for media placement and writing
• Gold Excalibur Award – Public Relations Society of America (PRSA)
• Certificate of Merit – International Association of Business Communicators (IABC)

2004 Awards – Bayou City Public Relations for media placement and writing
• Bronze Quill Award of Excellence – International Association of Business Communicators (IABC)
• Gold Excalibur Award – Public Relations Society of America (PRSA)
• Certificate of Merit – Texas Public Relations Association

2003 Awards – Bayou City Public Relations for media placement and writing
• Excalibur Silver Award – Public Relations Society of America (PRSA)
• Certificate of Merit – Texas Public Relations Association
FAQ's Contact Bayou City Public Relations Home Back To Top
.

Copyright 2005 Bayou City Public Relations all rights Reserved.
Site design and development by Piland Design, Inc.